Obamas 2008 Cooper Union Speech Essay Example | Topics and Well Written Essays - 500 words

Obamas 2008 Cooper Union Speech - Essay Example Obama, in 2008, had a plan to renew America by forcing penalties on poor and greedy corporate leaders, giving consumers housing-related tax credits, and create new regulations that make sure financial institutions do not take on high levels of risk, however, this renewal strategy has not been fully effective. Â  Obama saw that tighter regulation would prevent financial institutions from taking opportunities away from regular, middle-class citizens. He felt that a deregulated environment had been a reason to why investment companies and commercial banks took on far too much debt and there was no system in place to make sure they had enough capital reserves. This is because risky asset-backed securities and derivatives were off-balance sheet transactions. He wanted a crackdown on market manipulation that was causing many companies to experience fast drops in their stock values when short-sellers were using unethical methods to drive down stock prices for their own gain. Â  Obama also saw that building a type of best practice risk management system for banks and for the general economy would renew America. He sees that this change in risk management and a change of corporate leadership attitudes would reshape the economy for the 21st Century and give middle-class consumers more protection against another financial crisis. Many regular citizens lost their jobs and lost their wealth as a result of unregulated investment institutions and Obama saw renewal as a means of putting these stakeholders first. Â  He seems to see that the division between the wealthy and the less-advantaged is taking away the American dream. Therefore, by making sure that corporations and investment firms are held accountable for their actions, it will make sure that middle-class consumers can again seek the American dream without being victimized by an economy damaged by greed and poor government oversight.

Food Preservative Essay Example for Free

Food Preservative Essay Food Industry is one of the complexes which involve a vast global collection of many businesses that come together to avail food energy consumed throughout the world population. Those farmers who merely depend on food that they plant are not considered to be part of food industry in these modern days. The food industry includes the following: Regulations- These regulations range from local to international rules and regulations which govern food production and sales, food quality and safety, and general industry lobbying activities (David, Grotton, 1979, pg417). Education- This can be academic which results to professional in food production, vocational which involves basic training or consultancy which deals on consultation regarding different food products. Research and development- This involves food technology in order to invest various ways of food production which does not exist in the market. Financial services which include insurance and credit services. Manufacturing- Food industry involved in manufacturing of Agro-chemicals, seeds, farm machinery and supplies of agricultural construction. Agriculture- This is a basic area in food industry since it deals with raising of crops, livestock and also sea foods which are the main raw material used in food industries. Food processing- This involves preparing fresh products for sale in markets and also it involves manufacture of already prepared food products. Marketing- This deals with promotion of new products in market. It also gets views from public opinion by advertising packaging and public relation. Wholesale and distribution- This is done in warehouses, transportation and logistics. Retails- Food products are basically sold in supermarkets, stones, direct con. Summer restaurants and other food services centers. Therefore, food industry basically covers all aspects of food production and sales. All transactions between productions of food up to the time food is taken to the market are taken care of. The industry size of food production is quite wide since it covers worldwide population and it’s approximately US $3. 2 trillion in 2004. For example, in United State they spend about US $ 1 trillion annually for food or almost ten percent of their gross domestic product (Harratio, 2007, pg 370). This industry due to its diversity and great need to expand it has around 16. 5 million people who are employed in the industry. Food industry regulations are very vital in every stage from production to consumption. These stages include production, processing, distribution, retail, packaging and labeling of all food products. All these are governed by a mass of laws, regulations, code of practice and guidance. There are general food laws which must be followed by everyone whether one is working in a food business or he or she is involved in consumption of the food productions. This deals mainly with registration of foods which are either imported or exported, the safety of food, labeling, product withdrawals and recall (Brown, 2001, pg 439). For example, the main food laws which are used in United Kingdom are:- Food safety act of 1990 which involved registration of general food registration in Great Britain. General food law regulation 178/2002. General food regulations 2004. This incorporated imposition of penalties to those who breaks food regulation. Some of the food safety and consumer protection offenses include Rendering foods which can injure one’s health by either: I ) Adding something harmful to food. ii) Using harmful ingredients in production of food. iii) Removing any food constituent which can benefit the consumer iv) Passing food through processes which are no recommended. Selling product to purchaser which is not of the nature, substance or quality demanded by the buyer. Using false descriptions or presentation of foods in order to entice customers. Commission of defense is due to the act of default of another person, the other person is guilt of the offense. In European countries, Food imported to these countries must comply with all their Food safety regulations or else they should enter into an agreement with the exporting countries for those requirements. Exportation by European countries demands that food should meet the required food law, not unless the importing country demands otherwise as per their laws. The safety standards of food should be followed strictly this is passed by the law that states: Food shall not be placed in market if it’s unsafe. Food can be regarded as unsafe if its-injurious to one’s health. – Unfit for human consumption. The labeling, advertising, presentation and setting of food product for consumer should be done in such a way that it would no mislead the consumer. For traceability purposes, operators of business need to keep accurate records of food, food substances and producing animals supplied to their businesses and also records of suppliers where they buy their commodities which should ensure that this information shall be made available to authorities on demand. Food business operator can withdraw food which is not complying with safety standards incase it has left their control and recall food incase it has reached the consumer. In case any company breakdown any of these offenses, the company is liable to penalties laid down by general food regulation (Windsor, 1959, pg 37). Food law guide is a process which needs to be updated each and every time in order to comply with food standard every time. In food industry, there should be regulatory impact assessment team which its main duty is assessment of costs, benefits and risks of regulations laid down which could adversely affect the business in one way or another. These teams are either produced by government or agencies which have statutory powers for making laws. The government is trying to put up better regulatory initiatives which will work with food standard agency which is a statutory body which protects public health and consumer’s other interest related to food and drinks. Deregulation can lead to food safety coming to a critical condition since it opposes most of the regulation acts imposed in food production till marketing time. These deregulations may include:- Free trade agreement. Due to free trade agreement the safety standards of food during export and import times are looked down upon and this can lead to harmful consumption of food. For any successful company to grow well, merging with other companies is quite essential since it enables diversity and acquisition of new methods and formulas which the merging company has. Merging stimulate growth and expression of ideas to give a wide range of products to be produced. The main aim of encouraging merging and acquisition of businesses is to reduce the number of firms operating on one same thing and consequently they increase concentration since the number of firms have lessen and therefore management can focus on something substantial since they are concentrating on a smaller area than before. Also through merging and acquisition companies promote anticompetitive pricing behavior since operations will be taking place on one company which can set standard prices for each items (Manley, 1940, pg 83). In food industry, they have focused merging as something that can bring great impact in economy since it basically changes employment structures. Therefore merges and acquisition results to workers dislocation since the companies will be fewer than before which lead to retrenchment of some workers. The food industry had two distinct mergers and acquisition involved in eight different food industries. These occurred from 1977 to 1982 and from 1982 to 1987. This mergers and acquisitions did not necessary portray the processes causing workers dislocation and lost wages. During the acquisition and mergers, small plants in food industries were added workers during the first merge wave but not during the second one. Mergers and acquisition had small but positive effect on wage during the first merger of 1977-1982 while little effect was felt during the second merger period. Mergers and acquisition also enables many plants to exit their industries during the 1977-82 period and facilitated closure of some firms during the period during 1982-1987. Therefore productivity can be increased and profitability of industry enhanced by actively participating in acquisition and merging of industries. Joint venture by different companies helps the businesses to grow increasingly and therefore increases business interest. Joint ventures also help the business to diversify its products and it basically operates like mergers and acquisition (Zhouying, 2005, pg317). Food technology has greatly advanced in many food companies through invention of new ways of production and marketing of food produce. Food supply chains in any food industry must give way to dynamic supply network and elaborate food technology that drive them. Technology enables high volumes of distributed transactions which take place between different members of supply chain in a rapid and low cost manner. Food technology should be used even during marketing to fit to a variety of transactions.

Adultery Explored in The Scarlet Letter Essay -- The Scarlet Letter Es

That Nathaniel Hawthorne to chose such a controversial topic as adultery for The Scarlet Letter, his nineteenth century novel of "seventeenth century sexual repression and hypocrisy" (Zabarenko PG), demonstrates a delicate yet changing climate with regard to infidelity. Historically, carrying on an adulterous affair back in such an era of Puritanism and traditional values was not taken lightly; in fact, by today's standards, such horrific treatment for what is now considered an everyday occurrence was more harsh than murders suffer by current standards. Those who acted out of the vows of matrimony centuries ago, as Hester Prynne did in The Scarlet Letter, paid a high price for their momentary pleasures of the flesh. In those days, the Puritans saw to it that such a crime was "punishable by death" (Zabarenko PG); behavior so unbecoming of a religious devotee deserved no less. However, Prynne escaped such a fate when she did the unthinkable: she chose to sleep with a "self-righteous" (Zabarenko PG) priest who ultimately fathered her child. After her adulterous affair was discovered, Prynne's punishment of wearing a red A on her bodice acted as a vivid reminder to all who saw her. Yet human beings were still human beings even back then -- it is just that extramarital affairs were not looked upon as an acceptable activity. While they are not exactly condoned within today's society, there has been a remarkable change in attitude toward the punishment of such sexual indiscretions compared to those of Hawthorne's time period. "What people are saying is that this is wrong but the temptation is great and it's part of being human that we fall into temptation. The extra thing about adultery is that if a person admits they were wron... ...oes nothing more than eat away at his heart and soul. Had they known of his participation, the townspeople would have relished the thought of such suffering. Clearly, tolerance towards such acts of the flesh was not welcome in the time of The Scarlet Letter. In an oppressed, emotionally smothered community as theirs, it is no surprise they were unable to see past the adultery and into the true love that had captured the characters. WORKS CITED Barna, Mark Richard. "Nathaniel Hawthorne And The Unpardonable Sin.," The World & I, (1998) : vol. 13, pp. 324. Grenier, Richard. "The Scarlet Letter Takes Liberties With History, Sin.," The Washington Times, (1995) : pp. PG. Hawthorne, Nathaniel. "The Scarlet Letter." (New York: Bantam Books, 1986). Zabarenko, Deborah. "U.S. Obsession With Adultery Harks Back To Puritans.," Reuters, (1997) : pp. PG.

Friendship in Wordsworths Tintern Abbey :: English Literature Essays

Friendship in Wordsworth's Tintern Abbey Of all the topics Wordsworth covered in his poetic lifetime, friendship stands out as a key occupation. His own personal friendship with Coleridge led to the co-writing of Lyrical Ballads in 1789. The poem â€Å"On Friendship,† written to Keats after an argument in 1854, states, â€Å"Would that we could make amends / And evermore be better friends.† In â€Å"Lines Written a Few Miles Above Tintern Abbey,† we find the purest expression of Wordsworth’s fascination with friendship. Written on the banks of the Lye, this beautiful lyric has been said by critic Robert Chinchilla to â€Å"pose the question of friendship in a way more central, more profound, than any other poem of Wordsworth’s since ‘The Aeolian Harp’ of 1799† (245). Wordsworth is writing the poem to his sister Rebecca as a way of healing their former estrangement. Rebecca Wordsworth was, as many writers have pointed out, distressed at Wordsworth’s refusal to hold a full-time job—like many a youth after him, Wordsworth was living the carefree life of the artist. Rebecca wanted him put to rights. He should become an adult now. â€Å"Tintern Abbey† is Wordsworth’s attempt to explain himself to Rebecca, but also, in crucial ways, to himself. As the poem opens, Wordsworth is standing a few miles above the ruined Tintern Abbey. He states: Five years have past; five summers, with the length Of five long winters! and again I hear These waters, rolling from their mountain-springs With a soft island murmur. Despite his position, Wordsworth can hear the â€Å"soft island murmur† of the mountain springs. As â€Å"five long winters† suggests, Wordsworth is cold and dreary—London, we must remember, is a bitter place. He longs for the islands: the sand, sun, and warm waters that those murmurs suggest. The coldness of winter could be brought about by Rebecca’s distance from her brother; they had been, at the time of the poem’s writing, separate for five long years. But he can hear reconciliation coming just at the edge of hearing: he can spot the horizon of friendship. But no sooner does friendship appear in the poem than it is thwarted by these lines: Green to the very door; and wreaths of smoke Sent up, in silence, from among the trees! With some uncertain notice, as might seem Of vagrant dwellers in the houseless woods, Or of some Hermit's cave, where by his fire The Hermit sits alone.

Directing Macbeth act 4 scene 1 Essay

The scene I have chosen to direct is Act Four Scene One. I have selected this scene because I feel it has significance to the rest of the play. The events leading up to this are; Macbeth kills king Duncan of Scotland, Macbeth hires three murderers to kill Banquo and his son Fleance, Fleance gets away and Macbeth is haunted by Banquo’s ghost at a banquet. Three witches meet on a desolate heath and predict that Macbeth will become the Thane of Cawdor and then king, much to Macbeth’s amazement these predictions come true. (Thane of Cawdor in Act One Scene Three) â€Å"Why do you dress me in borrowed robes?† This makes one assume that the witches can predict the future. William Shakespeare wrote the play in 1601 when England and Scotland were under ruler ship of king James I of England and VI of Scotland. James I was very interested in witches and witchcraft, during his reign many women were wrongfully burnt at the stake and hung because they were believed to be witches. The people of this time were very superstitious and believed in witchcraft so the effect this play had on the audience would have been more powerful then when it was written, as opposed to now when the belief in witchcraft just isn’t as strong. So therefore the effect would not be the same on a modern day audience. The witches do not play a main character role in Macbeth (they don’t appear on stage much) but when they do appear the have dramatic effects on the other characters and the audience e.g. they don’t develop as characters but they are the key to the development of the plot (lady Macbeth has trouble sleeping) â€Å"Sleep shall neither night nor day.† The first witch says this in Act One Scene Three. Also they play a large part in Macbeth’s decline. They can be seen as responsible for this because their predictions come true â€Å"All hail Macbeth, that shalt be king hereafter,† and they show him the apparitions. The witches represent evil in the play, particularly to the 17th century audience. In the 1600’s very little scenery and props were used in Shakespeare’s plays so the audience had to rely on Shakespeare’s language in order to understand events of the play. Performances were given in daylight so the audience relied entirely on the language of the play to create atmosphere. Thunder. Enter the three witches. Stage directions were often used. For my production the stage will be bare like the original productions in Shakespeare’s time. I would set it up like this because without elaborate backdrops the audience can pay more attention to the actors and Shakespeare’s language. This is important because in those days not everybody got an education only the well off people did so most people wouldn’t understand much of the play. But Shakespeare made sure there was a bit in it that everyone could understand. So therefore his language is the most important part of the play. Shakespeare’s language in this scene is extremely descriptive and very violent. This helps the audience understand how evil this deed actually is. Enter the three witches On entrance the stage will be completely blacked out (no lights). The audience will be able to hear chanting but not see anything on the stage just yet. Then we will focus on centre stage where green lights will flash on and shine down on the cauldron to allow the witches’ faces to be seen. The witches’ costumes will be old ragged black cloaks all torn and scraggy. Their hair will be a tatty, mattered and a scraggly grey mess all flopped in their faces. They will move slowly encircling the cauldron chanting the spell whilst moving. Each of the three witches has a bloodstained bag from which they dramatically pull out each item of the spell to show the audience before dropping it into the cauldron. † Finger of birth-strangled babe.† This should shock the audience because, the visual effect combined with the scary movement and items described in the spell â€Å"In the poison’d entrails throw.† The blackout at the beginning will create anticipation and mystery with which the witches are associated. Enter Hecat leader of the three witches â€Å"Something wicked this way comes.† The three witches and Hecat are referring to Macbeth, so therefore Macbeth should look wicked to represent the evil he has made since his last meeting with the three witches on the heath. Since his last meeting with them he has killed king Duncan, killed his best friend Banquo and has been haunted by him at a banquet. So physically Macbeth will look tired and on edge. Enter Macbeth Macbeth will casually stroll onto the stage saying his lines as he enters. All lights will still be on the three witches around the cauldron until they say â€Å"A deed without a name.† Then the light will be on the full stage. Macbeth is no longer frightened of the three witches because he believes they are helping him to reach his target / goal / aim in life. Macbeth will be wearing his usual garments, nothing special or different, this is because he feels comfortable around the three witches now. This is because, like I have just said, Macbeth feels the three witches are helping him. Enter the three apparitions For my performance I would stage the three apparitions very dramatically using light to form shadows and silhouettes. This would make them more mysterious and ghostly. Macbeth will shout at the apparitions, his aggression will show the audience how desperate he is. The third apparition boosts his confidence even more because he believes that this is impossible and will never happen, but in actual fact it does happen. â€Å"Who can impress the forest, bid the tree unfix his earth-bound roots?† This apparition must be the most dramatic so the audience remember in the final act when this apparition comes true. I believe that the three witches have played a large part in helping with the destruction of Macbeth. However I also think that even if Macbeth had never met the three witches upon that desolate heath he would have still come to the same fate. He still would have been killed but not as many innocent people would have been caught in the line of fire / his path of destruction. Macbeth sees the predictions and apparitions as things he should and can stop as opposed to things he cannot stop. Macbeth believes he is invincible, but as we know he could not be more wrong. â€Å"I bear a charmed life, which must not yield to one of woman born.† As a result of this many people were killed some innocent people and some not so innocent people. Macbeth loses everything including his wife, his best friend Banquo, his mind and eventually his head.

Free Essays on High School

My High School Experience High school, what a long strange trip it's been. Grades, boys, stress, homework, friends, fashion, English papers, PSAT’s, math formulas, dissections, the elements of high school that can make a girl go completely insane! Sometimes, I just feel like life’s a roller coaster and I am not strapped in, a little extreme to say, but very true. I’m sure it wasn’t always that way, but when high school comes around, and we’re all just supposed to immediately assume responsibility and mature, the stress we students endure goes way up. Some of those lucky people in this world, accepted the transition into â€Å"adulthood†, let’s say, quite easily and others, myself for example, struggled. Yes, it was a constant struggle to shed those years of fooling around and grow and hard shell of reality, but it is something we all must do in order to succeed. Realizing this now doesn’t really change my many passed mistakes, but it will change my futur e. My trip started with volleyball, and I guess it all just went downhill from there. At the end of my summer vacation, going into ninth grade I decided to try out for Varsity Volleyball. During the summer, I had a huge ego, and thought my volleyball skills were next to godly. Sadly enough, the coaches did not recognize my obvious talent for the game, so I was demoted to a starter position on the Junior Varity (cough cough loser ahem cough) team. Being the pompous jerk that I was, I felt that my position on JV was unacceptable. I considered myself to be irreplaceable, and took JV for granted. I mouthed off to the coaches, skipped practices, ignored the other players, and did whatever I pleased thinking nothing of the consequences. By the second game, my coaches took notice of my direct negativity and disrespect. As a punishment, they didn’t start me the third game; in fact I was benched for almost the whole time. Of course, at that time in my life I was very immature... Free Essays on High School Free Essays on High School My High School Experience High school, what a long strange trip it's been. Grades, boys, stress, homework, friends, fashion, English papers, PSAT’s, math formulas, dissections, the elements of high school that can make a girl go completely insane! Sometimes, I just feel like life’s a roller coaster and I am not strapped in, a little extreme to say, but very true. I’m sure it wasn’t always that way, but when high school comes around, and we’re all just supposed to immediately assume responsibility and mature, the stress we students endure goes way up. Some of those lucky people in this world, accepted the transition into â€Å"adulthood†, let’s say, quite easily and others, myself for example, struggled. Yes, it was a constant struggle to shed those years of fooling around and grow and hard shell of reality, but it is something we all must do in order to succeed. Realizing this now doesn’t really change my many passed mistakes, but it will change my futur e. My trip started with volleyball, and I guess it all just went downhill from there. At the end of my summer vacation, going into ninth grade I decided to try out for Varsity Volleyball. During the summer, I had a huge ego, and thought my volleyball skills were next to godly. Sadly enough, the coaches did not recognize my obvious talent for the game, so I was demoted to a starter position on the Junior Varity (cough cough loser ahem cough) team. Being the pompous jerk that I was, I felt that my position on JV was unacceptable. I considered myself to be irreplaceable, and took JV for granted. I mouthed off to the coaches, skipped practices, ignored the other players, and did whatever I pleased thinking nothing of the consequences. By the second game, my coaches took notice of my direct negativity and disrespect. As a punishment, they didn’t start me the third game; in fact I was benched for almost the whole time. Of course, at that time in my life I was very immature...

Article of Confederation Essau essays

Article of Confederation Essau essays The Declaration of Independence required a new government for the new nation to be. In 1777, during the Revolutionary War, the Continental Congress created a plan for our first official government. This plan was called the Articles of Confederation, which operation in 1781. Under the Articles of Confederation, each state was equal in powers and was independent of one another. The congress, which was the national government, had very limited powers. The states feared a strong congress, and felt that a strong national government might try to limit the powers and freedoms of the individual states. Although the Confederation was inadequate and was failing in trying to improve the nations economic condition, it achieved its most important success in the handling of western lands. After the war, Americas debt had increased by a ten fold. Under the Articles, the central government could not control trade between the states or with foreign nations. Each state regulated its own trade; this created many disputes among the states and other nations. On top of that, most states printed their own money. Without a uniform national currency, trading was a complicated procedure. Also, congress did not have the power to collect the taxes needed to pay for the expenses of the national government. It could ask for money; however it had no power to force the states into paying them. Without money, Congress could not pay the nation's debt nor could it provide government programs and services. Robert Morris, a financial wizard, proposed a 5 percent impost, but this failed because states with successful ports didnt want to loose their right to impose their own taxes. All the thirteen states in the Confederation need to agree before an article can be amended, but since some st ates didnt agree with Morris, that plan has failed. Next he planed to create a private bank. This bank issued banknotes, which were backed by hard money; alth...

15 Terms for Those Who Tell the Future

15 Terms for Those Who Tell the Future 15 Terms for Those Who Tell the Future 15 Terms for Those Who Tell the Future By Mark Nichol Do you need a word for a person who foretells the future? Take care in your selection. There are plenty of synonyms, but most have a unique connotation. Here are 15 mostly distinct terms and their specific meanings: 1. augur: One who predicts events based on omens; the name stems from officials in ancient Rome who carried out this type of task. (The verb form is used in the expression â€Å"augurs well,† as in â€Å"This outcome augurs well for us.†) Not to be confused with auger, the word for a device or tool for boring holes. 2. Cassandra: One who correctly predicts unfortunate events in vain, from the character in Greek mythology so cursed. 3. crystal gazer: One who uses a crystal or glass globe or other objects in order to channel knowledge; a modern sense is of predicting without sufficient information. 4. doomsayer: One who routinely predicts disaster. (See Cassandra for a special sense.) 5. fortune-teller: One who foretells events, generally to a client regarding that person’s personal life. 6. futurist: One who offers opinions or insights about the future based on study of past and current events; this term is most appropriate for a serious discussion of modern predictions about societal issues based on trends. 7. Jeremiah: A pessimistic biblical prophet, and, by extension, anyone who predicts calamity; his name also gave rise to the term jeremiad, meaning â€Å"a complaint or rant.† 8. oracle: A person who serves as the mouthpiece of a deity. (Oracular pronouncements in ancient Greece were obscure and ambiguous, and more than one figure in Greek mythology learned that lesson painfully.) The term now refers, by extension, to anyone respected for the sagacity of their opinions or predictions. 9. palm reader/palmist: A fortune-teller whose predictions are based on reading the lines of a person’s palm. 10. prophesier: One who prophesies (pronounced with a long i), or makes a prediction, often in the sense of a veiled message, handed down through the generations, that foretells an occurrence. 11. prognosticator: One who predicts based on observations of phenomena. 12. prophet: One who reveals through divine inspiration. In the Abrahamic religions (Christianity, Islam, and Judaism), the term refers to one who has received messages directly from God; in this sense, the singular and plural forms are often capitalized. 13. seer: One who predicts events, especially a crystal gazer. By extension, this term refers to insightful modern experts. 14. sibyl: One of a number of female prophets of the ancient world. 15. soothsayer: One who predicts the future by reason, intuition, or magic. There is no noun form of the phrase â€Å"deja vu† that identifies a person who experiences an illusion of having already lived through an event occurring for the first time, but there should be. The term also refers casually to a familiar but unwelcome experience. (â€Å"Support for the Libyan rebels was yet another case of deja vu.†) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:How to Format a US Business Letter15 Words for Household Rooms, and Their Synonyms5 Ways to Reduce Use of Prepositions

Smart beta question Essay Example | Topics and Well Written Essays - 500 words

Smart beta question - Essay Example Throughout the time fund manages look forward for different ways to make the investment products effective. The new smart beta strategies works as passive equity investment assets for the market capitalization due to which most of the pension funds in the European countries like Netherlands, Scandinavia etc have shifted their equities portfolios towards smart beta strategies(Skypala). As the article of David highlights that the adoption of Smart beta strategies is one of the fastest growing investments as it tracks certain stock and asset in the index than emphasizing on the entire market. Smart beta has provided greater increase in the interest rate on the equity portfolio(Oakley). It has assessed providing greater and better returns on the equities than the passive or beta funds through taking in account the small company stocks(Skypala). I believe that the Smart Beta is one of the effective approaches that can provide a better combination of passive and active management approache s for the active managers to yields higher returns on the portfolios. In addition, the Smart beta can be an effective approach that lowers the risk for maintaining, enhancing long term returns. This is because the Smart Beta strategies allow multiple approaches for the managers to evaluate the fund management, as it is an alternative strategy that overcomes the risk parity, minimum variance and maximum diversification, value and growth and risk factors indices. However some of the active managers believe that the smart beta has the similar amount of risks involved that the previous approaches. Despite of the fact, the smart beta products still remain one of the most expensive portfolios to invest in than the other passive fund that have eventually decreased their fee to cut bones. This is because the smart beta products have higher and better returns than the other portfolios that provide a better opportunity for its investors to

Communities of practice Essay Example | Topics and Well Written Essays - 3250 words

Communities of practice - Essay Example Particularly as people advance past routine processes into challenges that are more complex, they rely greatly on their community of practice as their principal resource of knowledge. In recent years, the idea that learning entails an intensifying process of involvement in a community of practice has gained considerable ground. Communities of practice have as well become a key focus within organizational development and when thinking about working with groups, they have substantial value (Smith, 2009, para1). Communities of practice are groups of individuals who share asset of problems, or concern, or a passion regarding a topic, and who enrich their expertise and knowledge in this area through continuous interactions (Wenger, McDermott and Snyder, 2002, p4). Allee (2000) quotes John Seely Brown, Vice President and Chief Scientist at Parc Xerox who describes communities of practice as ‘peers in executing real work, with a common sense of purpose in addition to a real desire to know what each other knows holding them together.’ He explains that what sets communities or practice apart from teams is the fact that knowledge defines communities unlike the latter, which is defined by task. He further explains that a community’s life cycle is not determined by project deadlines, but by the value it creates for its members (Allee, 2000, p5). Communities of practice are voluntary and therefore their ability to engender enough excitement, relevance, as well as value, which attract and engage participants, make these.

Tourism in the Kingdom of Jordan Case Study Example | Topics and Well Written Essays - 1500 words

Tourism in the Kingdom of Jordan - Case Study Example It is a small Arab country with not much supply of water and other natural resources like oil. Debt, poverty, and unemployment are fundamental problems, but since 1999, some broad economic reforms have been in place in a long-term effort to improve living standards. Under the leadership of King Abdullah, Jordan's government has taken some concrete steps towards encouraging foreign investment in the country. Key areas where maximum attention is being paid include tourisms and services. The country's economy largely depends on services, tourism and foreign aid. Tourism in general is being developed the world over as a revenue spinning industry Jordan too has an ambitious plan for inviting the attention of the world's touring community towards its vast historic treasures and nature's gifts to the country. Thourhg this study we'd like to analyse; Tourism being one of the key sectors for Jordanian economy, the government of Jordan has realized the potential of this rapidly growing sector, and the government is supporting the industry with aggressive marketing strategy with an aim to promote Jordan as a boutique destination. Despite being in the midst of disturbed surroundings the number of regional tourists is rising sharply. Now the government is paying more attention towards attracting the high-yield visitors from outside the Middle East. In this era of globalisation, tourism is said to drive transnational flows of people, commodities and capital. This flow results in circulation of globally coordinated production networks governed by Multi national corporations in the business of airlines, tour operators and hotel management (Hazbun, 313). As per the studies undertaken by organisation like CountryWatch (83) and Country Insight (3), the flow of tourists has been on an upward journey. The figure below takes a look at the num ber of tourists that arrived in the region for the period 1998-2004. Until the late 1990s Jordan's tourism sector remained hugely underdeveloped, with regional political instability doing most of the damage. Since there was no real effort on the part of the government of Jordan to come out of the shell and market the potentials of the country, the region remained largely un-explored. But with the concepts of globalisation have now made the government understand the benefits of being pro market. In fact Jordan realizes (EIU, 1) that it can't be a direct competitor for other popular Arab holiday destinations like Cairo or Beirut, but now Jordan has actually started selling its holiday proposition by way of offering quiet family holiday. This has materialized in earning revenues as well, which is reflected by some of the key points of tourism industry in Jordan like (Euromonitor, 2); Jordan received US$783 million in tourism receipts in 2004 and this is expected to rise to US$826 million in 2005. Tourism accounts for around 10% of the Kingdom's GDP. Tourism is the largest export sector, the second largest private sector employer and the second most important form of foreign exchange for the country. The

The Skill Portal as Information System for the IMI Coursework

The Skill Portal as Information System for the IMI - Coursework Example A PEST and interview data analyses have been done following a background study of the IMI's history, objectives and broader mission to provide training, support and service to the individuals and stakeholders of the automotive industry. Operations, value chain and stakeholder analyses are also done and relations between the IMI and the government and other training providers as well as private organizations are studied to understand the primary role of the IMI in the automotive sector. This project conducts interviews with leading professionals in the sector and focus on issues related to training and talent, lack of transparency, the need for an open and accessible information portal, ease of communication and networking, and the importance of training sessions, certifications and awards that would help develop a skills base for the automotive sector. ... This project proves the IMI's role in transformation of the automotive sector especially through upgraded techniques and methods such as the development of a Skill Portal and advanced information system and networking facilities. These issues are highlighted in the subsequent part of this discussion. ChapTer - 3 This section will focus on analysis of Stakeholder demands and provide a PEST analysis as also an operation flow diagram (to show slow op, long time etc). The initial analysis will be on the semi structured interviews and then on the operation flow charts of the basic services. This is followed by a PEST analysis and IMI stakeholder analysis. Part - I Interview Data Analysis In this section, the data analysis of semi structured interviews is presented. The interview questions are provided in the Appendix 1 given below. The response of each question is presented in the table. At the end, the comment /findings are given. The identity of each interviewee was coded to allow clear identification of the participant and ease of presentation. Identification Code Name Designation Division A1 Alan Mackrill Executive Director IMIAwards A2 Johnb Qualification Support Manager IMIAwards A3 Rob Head of Qualification development IMIAwards A4 Ian Head of customer compliance and Quality IMIAwards S1 Steve Head of Skill Development IMI - SSC S2 Michelle National Manager - IMI - SSC S3 Nesta Job National Manager- IMI - SSC P1 Lesley Head of Professional Body Professional Body P2 Sarah Career Development manager Professional Body P3 Jennih Professional Body P4 Karen G Professional Body C1 Linda Stans COO IMI Group Table: 01 Q1. Impact of changing technology on training and development A1 A2 A3 A4 S1 S2 S3 P1 P2 P3 P4 C1 Total Better

Community nursing practicum on heroin in the county of Philadelphia pa Research Paper

Community nursing practicum on heroin in the county of Philadelphia pa - Research Paper Example Philadelphia consolidated city-county covers an area of about 141.6 Square Miles or 367 km2, with elevation above sea level ranging from 5 feet to 431 feet or 120 meters. Philadelphia is a great commercial and industrial center which makes it the largest city in Pennsylvania. This is possible due to accessibility to raw materials, close proximity to the large North eastern market, and excellent transport facilities. According to World Population Review (2014), the population of Philadelphia as at 2013 was about 1,556,600 and a density of 11, 379.6 people per square mile contributed by the county’s fast-growing population over the last few years. The World Population Review (2014) defines Philadelphia as having a mixed racial composition comprising of whites, African Americans, Native Americans, Asians, other race, Hispanic, and native Hawaiian and Pacific Islanders. The African Americans form about 43.4% of the area population followed by White ate 41.0% and Hispanics at 12.3% . All other races constitute of a percentage less than 10%. For the county’s age population, less than 18 years comprised of 22.5%, 18-25 years were 13.3%, 25-44 years at 28.5%, 45-64 years at 23.5%, and 65 years and over were 12.2% as of 2010 population census. The physical environment at Philadelphia is characterized by far-reaching parks, outdoor activities for all ages, and community centers for recreation and relaxation. The most outstanding park is Fairmount Park that is about 9,200 acres characterized by golf courses, picnic sites, outdoor courts, and athletic fields all of which work towards sustaining an active, sporty, and relaxed population. The population of Philadelphia is aging and increasingly getting diverse in terms of race, income, ethnicity, health status, educational background, and original nationality. Although substantive progress in lowering substance abuse has been achieved, mid- and behavior-changing substances are still in use tolling the health of individuals,

The Skill Portal as Information System for the IMI Coursework

The Skill Portal as Information System for the IMI - Coursework Example A PEST and interview data analyses have been done following a background study of the IMI's history, objectives and broader mission to provide training, support and service to the individuals and stakeholders of the automotive industry. Operations, value chain and stakeholder analyses are also done and relations between the IMI and the government and other training providers as well as private organizations are studied to understand the primary role of the IMI in the automotive sector. This project conducts interviews with leading professionals in the sector and focus on issues related to training and talent, lack of transparency, the need for an open and accessible information portal, ease of communication and networking, and the importance of training sessions, certifications and awards that would help develop a skills base for the automotive sector. ... This project proves the IMI's role in transformation of the automotive sector especially through upgraded techniques and methods such as the development of a Skill Portal and advanced information system and networking facilities. These issues are highlighted in the subsequent part of this discussion. ChapTer - 3 This section will focus on analysis of Stakeholder demands and provide a PEST analysis as also an operation flow diagram (to show slow op, long time etc). The initial analysis will be on the semi structured interviews and then on the operation flow charts of the basic services. This is followed by a PEST analysis and IMI stakeholder analysis. Part - I Interview Data Analysis In this section, the data analysis of semi structured interviews is presented. The interview questions are provided in the Appendix 1 given below. The response of each question is presented in the table. At the end, the comment /findings are given. The identity of each interviewee was coded to allow clear identification of the participant and ease of presentation. Identification Code Name Designation Division A1 Alan Mackrill Executive Director IMIAwards A2 Johnb Qualification Support Manager IMIAwards A3 Rob Head of Qualification development IMIAwards A4 Ian Head of customer compliance and Quality IMIAwards S1 Steve Head of Skill Development IMI - SSC S2 Michelle National Manager - IMI - SSC S3 Nesta Job National Manager- IMI - SSC P1 Lesley Head of Professional Body Professional Body P2 Sarah Career Development manager Professional Body P3 Jennih Professional Body P4 Karen G Professional Body C1 Linda Stans COO IMI Group Table: 01 Q1. Impact of changing technology on training and development A1 A2 A3 A4 S1 S2 S3 P1 P2 P3 P4 C1 Total Better

Environmental Education Essay Example | Topics and Well Written Essays - 1500 words - 1

Environmental Education - Essay Example Is it of any good to our children and adults or rather how is it affecting them both positively and negatively? Why is environmental education lacking? What type of curriculum is needed and why? What are the precautions and strategies that need to be implemented or put in place to ensure that our environment is taken care of? Of what good will it bring to our generation to come? What is the philosophy behind this educational approach? And finally, do ethics play a role in education? These and many more will be featured in our research project. The first question that rings in our mind is the meaning of the word environment. Environment is a very broad terminology that is taken to mean generally the flora and fauna (Trees and animals). Environment entails trees, animals, air, waters, the soil (earth) and even people. It is in the broader sense of the word everything that there is in the Universe that supports life is what we call our environment. Forests for instance contribute to a greater amount of our environment without forgetting the animals. In short therefore, environment is our surroundings. Environmental Education is generally making people aware of the environment. It is the integration of what is learned in class in relation to our environment. Or rather put it this way that environmental education is the incorporation of both the materials acquired in classroom and then apply them to the environment. It is about informing the Citizens about the beauty, the love, the goodness, the friendship, and the values of always ensuring the safety of where we live. It is all about keeping the good relationship between ourselves and the place in which we live; and these can be achieved through ensuring that our environment is always clean. In short, this is a call for the virtue of responsibility. However, let us first look at the current environmental educational system in the USA. The culture here considers every aspect of our

Abolition Movement Essay Example for Free

Abolition Movement Essay Nineteenth century America bore a perplexing set of movements. Most of which aimed largely to reform American society. At this era, America is redefining her identity. Such was a significant time for reformation movement to peak. The Temperance Movement, religious â€Å"Second Great Awakening† and Womens Rights Movement are along some of the major efforts attempted to improve the nation and its people. Most important of all, the Abolition Movement, which the very foundation of freedom in America was redefined. The American abolition movement emerged in the early 1830s as the by-product of â€Å"Second Great Awakening. †[1] Revivalistic tenets led the abolitionist to view slavery as a product of personal sin. They demand emancipation as the price of repentance.[2] This religious revival resulted to thousands of conversions to evangelical religions.[3] Slavery was one of the issues in America which most people sought to end. As early as 1688, the Society of Friends, also known as Quakers, took a public stand against slavery.[4] Even though most quakers own slaves when they first came to America. William Buriling, Ralph Sandiford, Benhamin Lay, John Woolman and Anthony Benezet were among the societys members who largely determined their policy. These people were the salient figures who primarily opposed slavery within the society. By late 1700s and 1800s, the Society of Friends declared their protest against slavery. Quakers opposed it on religious grounds. Others contended that slave owners violated the very principles that the Founding Fathers and the Declaration of Independence had established in 1776. Many religious figures had largely contributed to Americas history of slavery. One was Lyman Beecher, one of the countrys prominent nineteenth- century clergymen and a revivalist of Second Great Awakening.[5] Students of the school where Beecher became pastor, debated the issue on slavery and preferred to adopt abolitionism, which the board of the school opposed. In protest many students including Theodore Weld left the school.[6] Religion had intruded on slavery issues even during the establishment of Quakers. It is often said that this group have influence beyond their numbers. Through their social class and background, Quakers have shared an important role in forming Americas history as well as the society. In 1833, the American Anti-Slavery Society was established by William Lloyd Garisson[7] with fellow abolitionists Arthur Tappan, Lewis Tappan, and Theodore Dwight Weld. It attracted a crowd with lecturing agents, petition drives and a wide variety of printed materials, condemning slavery on moral grounds. The organization sent lecturers about the brutality of slavery across the North, including Ohio. Unfortunately, abolitionists appeal of emancipation were rejected by higher institutions as well as individual slave-owners. Some important figures in the emancipation in America were blacks, themselves. Most prominent black during the period started their journey from the oppression of slavery of the Southern states toward more desirable freedom enjoyed at Northern states. In this freedom, they did not grow complacent while their people and family still suffer from inflictions of the institution of slavery. The most famous of this divine ordeal was that of Harriet Tubman. Harriet Tubman[8] was a slave from Maryland. She suffered all her life from seizures, headaches and hypersomia having had knocked in the head with a heavy iron weight by a slave owner. In 1894 she escaped to Philadelphia where she met with William Still, the Philadelphia stationmaster on the underground railroad. Still, along with the Philadelphia Anti-slavery Society, enlightened Tubman of the workings of the underground railway. Eventually, she became a conductor for the underground railway. Dubbed as the â€Å"Moses of her people†, she helped provide safety and salvation to an approximately 300 slaves. She worked various jobs in order to finance her actives as a conductor. During the Civil War, she served as a soldier, spy and a nurse for the Union. Another women of considerable existence was Soujorner Truth. Truth had been born a slave from Ulster County, New York at a time wherein the state still permits slaves. The anti-slavery law of 1827 freed her from bondage. Her freedom prompt her to be an active abolitionist and a womans rights advocate. Truth became one of the most famous orator of her day. Her passion came from her desire to abolish slavery and help her fellow black. Her speeches against the evils of slavery â€Å"shamed many people who were apathetic and passive†. She also fights for women suffrage. Her speech, â€Å"Aint I, a Woman?†[9] was her legacy. The speech were made at 1851 Convention on Womans Rights after a clergyman remark women as â€Å"too weak and helpless†. Another individual of which probably had the greatest impact for the cause, was Frederick Douglass. Douglass was probably the most important black figure in the abolition of slavery. His accomplishment had impact America on a political scale. His reputation was in an international level. Douglass was born a slave in Maryland. He escaped from bondage and went to New Bedford with the help of a black navy named Ruggles. Although blacks are free in the city of New Bedford, it isnt a paradise. Douglas observed the discrimination throughout the city.   He subscribed to an abolitionist paper the Liberator by William Lloyd Garrison. Through the Liberator, Douglass were introduced to abolitionist movements. Garrison eventually became his personal hero.   Later he became a member of American Anti-Slavery Society. On August of 1841, an abolitionist meeting took place at New Bedford. Garrison saw Douglass, and he eventually recognized the potential. Douglass became an agent for Garrison. He became a traveling lecturer â€Å"touring the Northern states to talk about his life and sell subscriptions to the Liberator†. The young Douglass â€Å"told stories of brutal beatings of slave owners to women, children and the elderly†. He told the story on how he broke the slave breaker Edward Covey[10]. He scorned clergyman â€Å"who warned slaves that they would be offending God if they disobeyed their masters†. He speaks of evil of masters breeding their female slaves. He grew in skill within his trade that people began doubting his credibility. â€Å"How can such a slave have such a commanding master of words?† they told themselves. This provoked Douglass into revealing his true identity through the disclosure of personal details. He published an autobiography entitled â€Å"Narrative of the Life of Frederick Douglass, an American Slave† against the protest of his mentor Garisson and some co-abolitionists. The theme of the narrative is about moral force. â€Å"It is a story of triumph and dignity, courage and self-reliance over the evils of brutal, degrading slave system†. The narrative connotes the existing corruption in the human spirit that â€Å"robs both the master and slave of their freedom†. The book became popular in the North as well as in Europe. However, the Federal Law on fugitive slave threatened his freedom. The Law gave Thomas Auld the right to seize his property. The threat prompted his tour in London where he was later joined by Garisson and other abolitionist. August of 1846 at World Temperance Convention in London, Douglass attacked the American Temperance Movement. He felt that temperance activist were hostile to free blacks. Emancipation in Britain is still fresh among its people. In that regard Douglass felt little racial prejudice among the British. He carved connection among British and Europeans who were compassionate for the cause.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The tour â€Å"aroused goodwill for the abolitionist cause in the British Isle†. The success in Britain had propelled his reputation to an international level. Douglass established friends and supporters in Britain. In fact, it was his British friends who paid[11] the price of Douglass freedom in America. With his renewed freedom he went to Rochester, New York to settle. The town had reputation of being pro-abolition. The women were also active in fighting for their rights. In here, he established a new anti-slavery publication, named North Star, which was not supported by Garisson. With the North Star he no longer have to cling with white abolitionist group of   Garisson. The widening connection of Douglass open his mind to the political aspects of his cause. He began to question the Garissonian views. For Garisson, â€Å"abolishing slavery through violence is wrong†. Garisson believed he could convince the slave owners into giving up their slaves thus setting them free. A white militant named John Brown[12] helped convince Douglass that â€Å"pacifist means could not by themselves bring an end to slavery.† Douglass believed that the North would never abolish slavery if it could cause the break up of the Union and collapse of the Constitution. â€Å" He therefore decided that slavery would have to be ended through political reforms†. Tension began to rise when Douglass urged North Star reader to be politically active and be involved. The change in principle created factions within the abolitionist circle. He, however, did not allow such disputes to affect what he aspired to do. Douglass became one of the most prominent and respected black of his time. His actions and success boosted the confidence of the black abolitionist. He tried to establish a black vocational school. Harriet Beecher Stowe, the author of Uncle Toms Cabin helped to raise the fund. Furthermore, his Rochester home became the most important station on the underground railroad. He became the superintendent of the entire system in his area. The information regarding the evils of slavery are readily available due to hard work and perseverance of Frederick Douglas and William Lloyd Garrison[13]. However, the popularity of these informations are confined within the anti-slavery circle. In line with this, a fictional novel of abolitionist nature was published entitled Uncle Toms Cabin. The author was Harriet Beecher Stowe, an alleged daughter of Lyman Beecher. Uncle Toms Cabin had been published by weekly installment in the National Era from summer of 1851 to spring of 1852. Nevertheless, its popularity was still within the abolitionist circle. Its popularity gained when the novel was published in full in 1852. Uncle Toms Cabin became the best selling fiction of its time. It is considered by many, as one of the most influential American works of fiction ever published. The fiction had made an impact on Americas inner inquiry and realization of identity and of morality.[14] The success of the novel were founded on Stowes humanization of the slaves. The fiction places the reader in frontal view of the barbarity and â€Å"inhuman disintegration of families† which existed in the slavery system. Mothers were portrayed in their most desolate state when their masters sell their babies to a slave trader. The fiction appeal to the Christian soul as Stowe embodied Christ to Uncle Tom which is a black dutiful, loyal and a forgiving slave. The works of fiction â€Å"arouse the antislavery sentiment in the North and provoke angry rebuttals in the South†. Oppositions of views paved the way to devisions. Slavery was no longer a problem of the south and it concerns the whole nation as a whole. The culmination of all these events leads to a bloody battle between the Union and the Confederate slave states. The Union was fighting for a unified nation. The Confederates, on the other hand, wants to separate from the Union in order to secure their rights to own slaves. This disparity brought America to Civil War from 1861 to 1865. It was this reason why Abraham has been quoted saying to Stowe â€Å"So this is the little lady who started this war.† The status of the South as an agricultural states contributed much to their dependencies on slaves. Slaves were utilized for their manual work on the fields and plantations. In contrast, the North are already being industrialized. Their production was dependent on factories and machineries. It was the bloodiest battle that took place in American soil. The Confederate eventually succumb to the much equip forces of the Union. It was very devastating era that Americans have gone through in order to bring about change which redefined freedom in their constitution. Emancipation of all slaves was decreed to slaves states after the Civil War The abolitionists had their victory through information dissemination. Victory was achieved through rallying speeches that awakened compassion and goodwill of humanity. The rallying cries of the oppressed accused passivity a crime. They have pressured those who claimed to be free to guard and fight for freedom. On the night of the proclamation, Douglass was quoted as saying â€Å"We were waiting and listening as for a bolt from the skywe were watchingby the dim light of the stars for the dawn of a new daywe were longing for the answer to the agonizing prayers of centuries.†[15] WORKS CITED Scott, Donald. â€Å" Evangelicalism, Revivalism and the Second Great Awakening.† TeacherServe from the National Humanities Center. October 2000. Queens College. 18 April 2009. http://nationalhumanitiescenter.org/tserve/nineteen/nkeyinfo/nevanrev.htm McKivigan, John. â€Å"A Brief History of the American Abolitionist Movement.† American Abolitionism. n.d. Indianapolis. 18 April 2009. http://americanabolitionist.liberalarts.iupui.edu/brief.htm â€Å"The Second Great Awakening and the Age of Reform.† Teach US History. 19 April 2009. http://www.religioustolerance.org/quaker1.htm William L. Garrison. Ohio History Central. 1 July 2005. A product of the Ohio Historical Society. 18 April 2009 http://www.ohiohistorycentral.org/entry.php?rec=167 Robinson, B.A. â€Å"Religious Society of Friends (Quakers): Quaker History†. Religious Tolerance. 7 February 2006. Ontario Consultants on Religious Tolerance. 19 April 2009. http://www.religioustolerance.org/quaker1.htm Woodson, C.G. â€Å"Anthony Benezet.† Classics on American Slavery. 25 March 2003. Dinsmore Documentation. 19 April 2009. http://www.dinsdoc.com/woodson-3.htm Abolitionist. Ohio History Central. 1 July 2005. A product of the Ohio Historical Society. 19 April 2009 http://www.ohiohistorycentral.org/entry.php?rec=569 Sassi, Jonathan. â€Å"Great Questions of National Morality.† Common Place. 9. 1. ( October 2008): 19 pars. 19 April 2009. http://www.common-place.org/vol-09/no-01/sassi/ â€Å"Lyman Beecher.† Ohio History Central. 1 July 2005. A product of the Ohio Historical Society. 19 April 2009 http://www.ohiohistorycentral.org/entry.php?rec=53 â€Å"Theodore Dwight Weld (1803-1895).† Forever Free.The Public Library of Cincinnati and Hamilton County. 19 April 2009. http://www.cincinnatilibrary.org/foreverfree/theodoreweld.html The Effect of Uncle Toms Cabin. 123HelpMe.com. 18 Apr 2009 http://www.123HelpMe.com/view.asp?id=16788 Thomas, Sandra. Frederick Douglass:Abolitionist/Editor 19 April 2009. http://www.history.rochester.edu/class/douglass/home.html#contents The Life of Harriet Tubman. New York History Net. 20 February 2008. 19 April 2009 http://www.nyhistory.com/harriettubman/life.htm.

Concepts of Universal Design in Architecture

Concepts of Universal Design in Architecture There are many misconceptions surrounding the idea of universal design. People often believe that providing the disabled with signage or a ramp is sufficient and practices the ideals of universal design. What people must understand is that universal design is about providing these necessary amenities to the disabled without segregating them from the norm of society. It is also about creating a space that can withstand multiple environments and the fads of time as a timeless creation. In a universally designed world peoples differences are not highlighted by building usage but are designed for and create seamlessness between users. The bottom up theory is looked to by many designers when establishing universal space; it works on the premise that the building users, the architect is serving include those with disabilities are all people who can be treated as normal people[2] and with this you must start at the bottom of the pyramid and aim to reach the top and achieve universal design. Questions to consider when designing a universally designed space may be how this space will respond to different environments or eras and as the user or users change what will be the response to how it is used. Universal designed has been outlined and defined into seven principles that can be applied to a wide range of areas including architectural spaces to product design. Equitable use Flexibility in use Simple and intuitive Perceptible information Tolerance for error Low physical effort Size and space for approach and use Access Living Headquarters Access Living is an organization that started in the early 1970s and has been committed to rehabilitation and growth of disabled peoples by the support of disabled peoples. This company has personal with a multitude of disabilities and unique challenges that they encounter. In March 5, 2007 LCM Architects lead by partner John H. Catlin, FAIA designed access livings main headquarters in Chicago with not only a universal focus by as a sustainable design direction. This 50,000 115 West Chicago Avenue. business footprint for Access living truly reflects the mission of the company and reinforces their ideals to empower the options available to differences of others. It has been awarded the Barrier Free America Award from Paralyzed Veterans of America; A sustainable design award from AIA; the Trend Setter Award from Friends of Downtown; LEED Gold Certification; and a Silver Award from the Association of Licensed Architects. Design Solutions LCM architects started the vision of universal design, by choosing an accessible location and considering building approach. The building is no more than two blocks from the local trains underground station and from the city bus. This close relationship not only encourages green transportation but it provided for uses that may not have other modes of transportation and its prime location allows for people from multiple locations to be able to utile this feature with ease. In addition to the consideration of close proximity, the garage of the building has designated spaces that allow for electric vehicles to be recharged for use. As users approach, the building integrates two curb drop offs seamlessly added to allow for users coming from street level and for wheelchair lifts to have a direct route to the main building entrance[4]. Being in a colder climate of the United States, architect Catlin devised a solution to deal with iced sidewalks in the winter months by designing a heated concrete sidewalks and well lit approaches. All of these features lead directly into the entrance of the building that is separated by two sets of sliding doors that open directly off the sidewalk. These doors have a wide opening of sixty inches to allow for easy mobility or two wheelchairs in passing. Once you enter in to building for access living, its well designed interior lobby space and furniture selection leaves you no clue that this space is universally designed. LCM architects and there team of designers took close consideration into their interior choices being conscience of spacing, materials, colors and configurations so this truly was a universally accepting space. Universal design has a close relationship to human factor and ergonomics. As a process they both attempt to consider the abilities and limitations of users when developing a product or building an environment.[5] All of the furniture came from the Steelcase, so a select piece could be duplicated in several forms to include with arms/without, adjustable or basic systems that encouraged change as necessary. Using a single manufacturer line allowed for a wide range of seating choices to read and flow seamlessly. Within this configuration ample space is giving for wheelchair move ability and integration within a personal or large group interaction. Multiple chair heights are included for users of all statures and clearance below some of the seating is open to allow the user to push up to the standing position with their leg muscles[6]. A custom feature within the lobby is the reception desk; Lehner points out that the reception area underscores the universal design. A person approaching the reception desk in a wheelchair should have the same ability to use it as a person who doesnt have a disability. Thats the premise behind the entire design-no one uses a back door or side door, and no one uses a ramp. Everybody comes in the same door and uses the same elevators[8]. Unique to most reception desk, the primary dimension is at a wheel chaired accessible counter height of (29-30 AFF)[9]. Based on the guided approach to the desk knee and toe space is carefully designed and provide for. The reception desk does also include a small portion at the standard height of 42. Much consideration was giving to the reception side of the desk because this would be the primary and full time user of the millwork. The desk maintains the counter height and electrical outlets are placed at the ends of the counter opposed to across to mi nimize the need for users to strain to reach across counter span. The employee also is provided with a very accessible approach to their work station and a turning radius within, allowing for a 360 degree wheelchair turning radius. Beyond the reception desk, clever inclusions of universal principles are utilized to assist with user move ability throughout. Two elevators with double entry points allow users to move quickly in and out without the need of turning within a small confined space. The elevators are also large enough to support four wheelchairs within. Along with the maximization of mobility within the elevator Architect Catilin incorporated state of the art emergency use technology for the deaf and head of hearing and enlarge elevator buttons placed at a universal accessible height. Each of the floors of the Access Living Company, are color coded so users can easily identify locality and direction. This color coding process is a wonderful tool to assist the young child to elderly and people with all timers. This would also eliminate the frustrations of getting off the elevator on the wrong floor, like so many of us have done. Once on a floor users, will notice ample floor space as to not to feel const rained by close furniture configurations and for wheelchair passing. The high traffic and areas of egress are ingeniously deigned with a floor border that lines the walls so the visually impaired can easily utilize this tool to maneuver through the floors. To a user with no sight impairments this simply appears as an aesthetical feature because of how well it integrated throughout. This feature is a prime example of how universal design principles do not highlighting the differences of users. Obstacles In designing the Access Living headquarter LCM Architects, incurred many obstacles in creating a space that was not only universal, sustainable but also aesthetically and functionally useable. With their primary focus on creating a universal space they quickly learned that what works for one disability doesnt always work for another,[10] Lehner says. As a universal designer you must learn to balance the integration of accommodations so they are not swayed by a particular user. Thats nowhere more apparent than in the flooring. LCM discovered through research that carpeting, contrary to popular belief, serves people with MCS by trapping contaminants that would otherwise remain airborne. It also offers traction for people using canes. But carpeting can be difficult to negotiate with a wheelchair, says Catlin[11] This is a great lesson to be learned because when people think a disability they too often only think of wheelchair users. After selecting a fabric that architect Catlin thought would be perfect for all of the users in the space he quickly had to return to the drawing board after one employee had an epileptic seizure from the intense patterning of the flooring. This is one example of the many difficulties faced in this project in designing for the masses, but Catlin remedies this problem by installing a more muted pattern through the building while still ensuring there was still enough contrast on hallway borders to help guide people with visual impairments[12]. Conclusion Although they are a portion of users there are wheel chair bound we must consider and be aware that there are countless impairments that cause all users to have different needs and ways in which they utilize a space. Designing a universal space you must have an understanding of that and remember that you are not designing for outlined user but in turn everyone becomes your user. It is often very difficult to create and design a workable solution that all people will deem user friendly, which is why architects and designers seem to steam away from this principle. Catlin illustrates that not only can design be an aesthetically pleasing universal space but green principle can also be an applied in a brilliant way. Works Cited Access Living. Ed. Geekpak. Acess Living, 2008. Web. 14 Oct. 2009. Boniface, Russell. Paralyzed Veterans of America Honors Chicago-based Access Living for Accessible Design. The News of Americans Community of Architects. AIArchitect, 17 Aug. 2007. Web. 20 Oct. 2009. . Dong, Hua. Shifting Paradigms in Universal Design. Vol. 4554/2007. Heidelberg: Springer, 2007. Print. Goldsmith, Selwyn. Universal Design. Maine: Architectural, 2001. Print. Meyers, Tiffany. UNIVERSAL DESIGN IN ACCESS LIVING HQ. Metropolis Magazine Oct. 2007. Metropolis Magazine, Sept. 09. Web. 23 Oct. 2009. . Tandem, Byan, ed. Home Design: Understanding Universal Design. AARP (2008). AARP. Web. 22 Oct. 2009. . Goldsmith, Selwyn. Universal Design. Maine: Architectural, 2001. Print. Goldsmith Access Living. Ed. Geekpak. Access Living, 2008. Web. 14 Oct. 2009. Access Living Dong, Hua. Shifting Paradigms in Universal Design. Vol. 4554/2007. Heidelberg: Springer, 2007. Print. Access Living Access Living Boniface, Russell. Paralyzed Veterans of America Honors Chicago-based Access Living for Accessible Design. The News of Americans Community of Architects. AIArchitect, 17 Aug. 2007. Web. 20 Oct. 2009. . Access Living Meyers, Tiffany. UNIVERSAL DESIGN IN ACCESS LIVING HQ. Metropolis Magazine Oct. 2007. Metropolis Magazine, Sept. 09. Web. 23 Oct. 2009. . Meyers Meyers

Ethnography Essay -- Reflexivity Anthropology Essays

Ethnography Works Cited Missing Reflexivity is a qualitative method of research that takes an ethnography one step further, displaying the personal thoughts and reflections of the anthropologist on his informants. Ethnographies generally take an outside or foreign perspective of a culture, like reading a text, and reflexivity introduces a new component of inside description. Here, the anthropologist may describe personal interactions and experiences with natives and use this inside information to make additional conclusions about the people being studied. The ethnographer may also reflect on his ethnic connections with his informants, or his acceptance into the society, explaining that it provides valuable, inside knowledge of the culture and ultimately leads to a greater understanding of the native people as a whole. The importance of reflexivity is illustrated in Dissolution and Reconstitution of Self: Implications for Anthropological Epistemology, by anthropologist Dorinne Kondo. Her reflections lead her to realize that she has lost, or has almost lost, her identity as an American anthropologist and now sees herself as a young woman of Japanese culture. "What occurred in the field was a kind of fragmenting of identity into Japanese and American elements, so that the different strands, instead of interweaving to form a coherent whole, strained and tugged against one another" (78). As she became so immersed in the culture, Kondo began to understand and adopt cultural aspects that are unique to the Japanese, a thus adopted a new identity. At first, she practiced Japanese behavior to be socially accepted and gain the respect of her host family, but she was so successful that community members began to regard her as a fello... ...and to view cultures differently in general. Some Anthropologists with postmodernist ideologies view cultures as "messy text", which is "the most complex and interesting form of experimentation with ethnographic writing now being produced" (Marcus, 187). The influence of Postmodernism also lead to the emergence of reflexivity. Various styles of reflexivity now exist, such as feminist, sociological, and anthropological. Reflexivity contributes to "messy text," because it identifies many cultural aspects ethnographers cannot explain nor understand and thus cannot be fitted, neatly into structure. Reflexivity is also influencing ethnographers to develop new approaches in studying culture. As we have reviewed in several ethnographies this semester, we see that personal reflections of the anthropologists is just as significant to fieldwork as the 'outsider' descriptions.

Worst Sinner in the Scarlet Letter

People are not always what they seem to be. Roger Chillingworth in The Scarlet Letter shows that everyone sins but some people’s sins are worse than others. The Scarlet Letter shows Chillingworth’s sins throughout the book. One of Hawthorne’s intentions was having Chillingworth as the worst sinner, because he used his herbs to keep Dimmesdale alive-he prolonged Dimmesdale’s torture, he used â€Å"black medicine†, and when Dimmesdale stopped taking the herbs, he passed away. Roger Chillingworth came to town with the Indians, and Hawthorne described them as outcasts and dwellers of the forest.Roger had learned all his tricks and medicines from the Indians and therefore was able to prolong Dimmesdale’s torture through using herbs. Chillingworth says, â€Å"Don’t think that I will lay a finger on him and interfere with Heaven’s work of punishment†¦ let him live. † Chillingworth never physically laid a hand on Dimmesdale, but he kept him healthy using the herbs to make sure that Dimmesdale would endure the torture of his affair, mentally and physically. Chillingworth knew exactly what he was doing to Dimmesdale.He said it would have been better had he died right away than endure seven years of vengeance. Here Roger is admitting that he has spent the last seven years using his herbs to keep Dimmesdale alive because death would be too easy. Roger Chillingworth was described as giving â€Å"black medicine† to Dimmesdale. Him using this was a way to punish Dimmesdale for wronging him. The term â€Å"black medicine† is in correlation with the devil, as if Chillingworth is acting as Satan to get back at Dimmesdale.While talking with Dimmesdale he says, â€Å"Wherefore not; since all the powers of nature call so earnestly for the confession of sin, that these black weeds have sprung up out of a buried heart, to make manifest an unspoken crime? † Here, Chillingworth is expressing his us e of the â€Å"black medicine†. What he is using are weeds he found at the cemetery, and he is explaining them as nature's punishment for people who have committed hidden crimes. Chillingworth is hinting that the medicine he is giving Dimmesdale is nature’s way of making sure Dimmesdale is getting the punishment he deserves.Roger’s sin here is that he is one with the devil and carrying out actions only the devil would use through the â€Å"black medicine†. Once he stopped partaking the herbs given by Chillingworth, unfortunately, Dimmesdale died. This is proof Chillingworth used the herbs to stall Dimmesdale’s untimely death. At their home, Chillingworth offered Dimmesdale medicine. â€Å"But methinks, dear Sir, you look pale; as if the travel through the wilderness had been too sore for you. Will not my aid be requisite to put you in heart and strength to preach your Election Sermon? Dimmesdale passed on the medicine, knowing Chillingworthâ€℠¢s intentions. Chillingworth was described as being a â€Å"leech† and feed off of Dimmesdale’s pain, but when he collapsed and died on the scaffold the next day, he had nothing left to live for and died soon after. It is not a coincidence that Dimmesdale died so soon after being clean of herbs. Death was not a part of Chillingworth’s plan, and Dimmesdale was able to escape Chillingworth’s torture by stopping his medications and dying. Roger Chillingworth is the worst sinner in The Scarlet Letter.He prolonged Dimmesdale’s torture through herbs and was one with the devil. Roger Chillingworth never laid a hand on Dimmesdale throughout the book but he mentally got to him over the seven years. The herbs kept Dimmesdale alive just so Roger could get his revenge through the torture. When Dimmesdale passed away after stopping the herbs Roger Chillingworth had nothing left to live for, and died shortly after, because as the â€Å"leech†, he no longe r had anything to feed off of. Roger Chillingworth was not always the man that he seemed, he had something deeper in him and was the worst sinner.

Disinfectants

The application of heat is used for sterilization the duration of time and appropriate temperature should be considered to guarantee destruction of all microorganisms. Wherein, disinfection is used to apply chemicals to objects like chlorination of water so that pathogens will be killed. The implementation of aseptic techniques using air filtration in susceptible areas, use of ultraviolet light in an area where microorganisms usually thrive like operating rooms.The use of disinfectants which has a phenol component can reduce infections on wounds. Sterilization is the method of killing all microorganisms using aseptic technique while disinfection is the process of using disinfectants. Antiseptics are solutions that kill microorganisms on the living tissue wherein disinfectants have a higher capacity of killing harmful bacteria. Most disinfectants cannot totally eliminate microorganisms, especially bacterial endospores wherein virus and bacteria are more resistant.The ingredients like quaternary ammonium salts, this is a component of Lysol which is used as a toilet bowl cleaner and disinfectant spray, these chemical can destroy cell membranes and can also disrupt the membrane of some viruses. The compound named phenol which can be derived from ordinary plant which is also a common ingredient of disinfectants that can disrupt cell membrane to control enzyme function. Disinfectants are typically applied on non living objects in order to destroy microorganisms and this process are called disinfection.The difference between disinfectants and antibiotics should be distinguished when disinfectants are improperly used it can harm even the person using it that is why household disinfectants should be properly used and kept away from children. Bitrex is a component of some disinfectants which is a special bitter substance that can discourage intake of food for human or animals and it should be used with extra care. In addition, the use of other cleaning products mixed wit h the indoor disinfectant should be avoided hence chemical reaction can occur that may cause more harm.Conclusion The odor of the disinfectant like Lysol even if it has fragrance does not mean that it is safe to smell it is quite irritating to the nose due of its chemical component and I have learned that there should always be safety rules to follow before applying disinfectant in the house, its effect is tolerable for man the continuous use of it may soon give the human body a drastic affect that could damage cells that would lead to metabolic abnormality and impair the physiologic activity of the body that ends up to occurrence of diseases once the immune system shuts down.The contact of various infectants to our skin especially to the food we ingest should be avoided again this is due to the fact that this chemical solutions serve its purpose but once the body inhaled or ingest too much of it and in instances that it already accumulated in the body but is not excreted by our org ans thoroughly it will stay inside our body. Its damage will be observed once it develops antagonistic effect to our immune system and to the normal flora of microorganism inside our body.In short, disinfectants should only be used frequently in places where too much types of microorganism exist like hospitals. In our household, proper hygiene like frequent washing of hands before and after eating, on handling of foods, especially after coming from the rest room because the stool is the carrier of almost all microorganisms that can infect man. The proper use of disinfectants should be observed carefully by reading the label before use because even if they control the growth of microorganisms it does not mean that it will not give harm to us humans.

Marketing Success Factors of Coca-Cola Company Essay

1.0 Executive Summary This report was commissioned to analyze the ten marketing success factors of Coca-Cola Company and suggest Coca-Cola Company on how to solve the problems that had been faces. The research shows on how Coca-Cola Company achieves their success in nowadays by marketing success factors. The ten marketing success factors of Coca-Cola Company are market research, market analysis, selecting target market, SWOT analysis, marketing mix, positioning, factors that influencing customer choice, innovation, brand development strategy and implementing, monitoring, controlling. Further investigation reveal that the market problems of Coca-Cola Company. Coca-Cola Company has facing market problems such as health effect, competitors and environmental impact. Based on the study, we recommended Coca-Cola Company solve their health problem by launch sugar free, sugar less, low-calorie and no-calorie product. We recommended Coca-Cola Company solve their competitors problem by understand the culture of a country and launch a product that has not launched by others competitors before. Finally, we recommended Coca-Cola Company solve their environmental impact by using recycle plastic in their bottle. 2.0 Business Overview 2.1 History of Coca-Cola Company Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia. Coca-Cola Enterprises, established in 1986, is a young company by the standards of the Coca-Cola system. Yet each of its franchises has a strong heritage in the traditions of Coca-Cola that is the foundation for this company. The Coca-Cola company traces it’s beginning to 1886, when an Atlanta pharmacist, Dr. John Pemberton, began to produce Coca-Cola syrup for sale in fountain drinks. However the bottling business began in 1899 when two Chattanooga businessmen, Benjamin F. Thomas and Joseph B. White head, secured the exclusive rights to bottle and sell Coca-Cola for most of the United States from The Coca-Cola Company. The Coca-Cola bottling system continued to operate as independent, local businesses until the early 1980s when bottling franchises began to consolidate. In 1986, The Coca-Cola Company merged some of its company-owned operations with two large ownership groups that were for sale, the John T.Lupton franchises and BCI Holding Corporation’s bottling holdings, to form Coca-Cola Enterprises Inc. The Company offered its stock to the public on November 21, 1986, at a split-adjusted price of $5.50 a share. On an annual basis, total unit case sales were 880,000 in 1986. In December 1991, a merger between Coca-Cola Enterprises and the Johnston Coca-Cola Bottling Group, Inc. (Johnston) created a larger, stronger Company, again helping accelerate bottler consolidation. As part of the merger, the senior management team of Johnston assumed responsibility for managing the Company, and began a dramatic, successful restructuring in 1992.Unit case sales had climbed to 1.4 billion, and total revenues were $5 billion. 2.2 Mission of the Coca-Cola Company A mission statement is a statement of the purpose of a company or organization. The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. Coca-Cola Company Roadmap starts with their mission, which is enduring. It declares their purpose as a company and serves as the standard against which they weigh their actions and decisions. The mission of Coca-Cola Company is to refresh the world, to inspire moments of optimism and happiness, and to create value and make a difference. In order to achieve these missions, Coca-Cola Company must create value for all the constraints they serve, including their consumers, their customers, their bottlers, and their communities. The Coca-Cola Company creates value by executing comprehensive business strategy guided by six key beliefs which are consumer demand drives everything they do, brand Coca-Cola is the core of their business. Besides, they will serve consumers a broad selection of the nonalcoholic ready-to–drink beverages they want to drink throughout the day. They will be the best marketers in the world. They will think and act locally and lastly they will lead as a model corporate citizen. 2.3 Target Market of Coca-Cola Company The Coca-Cola Company’s beverages are generally for all consumers. However, there are some brands, which target specific consumers. For example, Coca-Cola’s diet soft drinks are targeted at consumers who are older in age, between the years of 25 and 39. PowerAde sports water target those who are fit, healthy and do sport. Winnie the Pooh sipper cap Juice Drink target children between the ages 5-12. This type of market approach refers to market segmentation. The Coca- Cola Company when advertising has a primary target market of those who are 13-24, and a secondary market of 10-39. 3.0 Marketing Success Factors of Coca-Cola Company 3.1 Market Research When attempting to implement a new Marketing plan a business must address its target market and conduct the relevant information to insure the new marketing plan both differs from the old and is better for the business. When conducting market research a business must first define the problem and then gather the appropriate information to solve the problem. There are 3 types of information a business can gather to solve its problems. First type is Exploratory Research which clarifies the problem and searches for ways to address it. Second type is Descriptive Research that used to measure and describe things like the market potential for a product and characteristics of the target market. Lastly is Casual Research which used to test a hypothesis about a cause and effect relationship. Coca-Cola Company through its market research has addressed all three types of research to define the problem raised by shareholders and gathered information to serve their needs. 3.2 Market Analysis The market analysis investigates both the internal and external business environment. It is vital that Coca-Cola carefully monitor both the internal and external aspects regarding its business as both the internal and external environment and their respective influences will be decisive traits in relation to Coca-Cola’s success and survival in the soft drink industry. The Internal Business Environment and its influence is that which is to some extent within the business’s control. The main attributes in the internal environment include efficiency in the production process, through management skills and effective communication channels. To effectively control and monitor the internal business environment, Coca-Cola must conduct continual appraisals of the business’s operations and readily act upon any factors, which cause inefficiencies in any phase of the production and consumer process. The External Business Environment and its influences are usually powerful forces that can affect a whole industry and, in fact, a whole economy. Changes in the external environment will create opportunities or threats in the market place Coca-Cola must be aware off. Fluctuations in the economy, changing customer attitudes and values, and demographic patterns heavily influence the success of Coca-Cola’s products on the market and the reception they receive from the consumers. 3.3 Selecting Target Market Once the situation analysis is complete, and the marketing objectives determined, attention turns to the target market. The soft drink market is very large, and the business cannot be â€Å"all things to all people†, so it must choose which market segments have the greatest potential. The target market is the group of customers on whom the business focuses attention. The target market is where Coca-Cola focuses its marketing efforts as it feels this is where it will be most productive and successful. The target market for Coca-Cola is very wide as it satisfies the needs for many different consumers, ranging from the healthy diet consciousness through Diet Coca-Cola to the average human through its best selling drink regular Coca-Cola. Most Coca-Cola products satisfy all age groups as it is proven that most people of different age groups consume the Coca-Cola product. This market is relatively large and is open to both genders, thereby allowing greater product diversification. There are four broad ways which Coca-Cola can segment its market is Mass marketing, Concentrated marketing, Differentiated marketing, Niche marketing The most apparent method used by Coca-Cola is with no doubt the differentiated marketing method as Coke satisfy’s a range of different markets. Diet coke satisfy’s the weight consciousness, regular Coke, Sprite, Fanta the average human, coffee, iced tea etc. Each group of beverages satisfies a particular group of people but majority the average human. 3.4 SWOT Analysis SWOT stands for Strengths Weakness Opportunities Threats. SWOT analysis is a technique much used in much general management as well as marketing scenarios. SWOT consists of examining the current activities of the organization- its Strengths and Weakness- and then using this and external research data to set out the Opportunities and Threats that exist. The Strength of Coca-Cola has been a complex part of world culture for a very long time. The product’s image is loaded with over-romanticizing, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola’s greatest strengths. Additionally, Coca-Cola’s bottling system is one of their greatest strengths. It allows them to conduct business on a global scale while at the same time maintain a local approach. The bottling companies are locally owned and operated by independent business people who are authorized to sell products of the Coca-Cola Company. Because Coca-Cola does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlers. Weaknesses for any business need to be both minimized and monitored in order to effectively achieve productivity and efficiency in their business’s activities, Coca-Cola is no exception. Although domestic business as well as many international markets is thriving, Coca-Cola has recently reported some â€Å"declines in unit case volumes in Indonesia and Thailand due to reduced consumer purchasing power.† Coca-Cola on the other side has effects on the teeth which is an issue for health care. It also has got sugar by which continuous drinking of Coca-Cola may cause health problems. Being addicted to Coca-Cola also is a health problem, because drinking of Coca-Cola daily has an effect on your body after few years. The Opportunities for Coca-Cola is brand. Brand recognition is the significant factor affecting Coke’s competitive position. Coca-Cola’s brand name is known well throughout 94% of the world today. The primary concern over the past few years has been to get this name brand to be even better known. Packaging changes have also affected sales and industry positioning, but in general, the public has tended not to be affected by new products. Coca-Cola’s bottling system also allows the company to take advantage of infinite growth opportunities around the world. This strategy gives Coke the opportunity to service a large geographic, diverse area. Currently, the Threat of new viable competitors in the carbonated soft drink industry is not very substantial. The threat of substitutes, however, is a very real threat. The soft drink industry is very strong, but consumers are not necessarily married to it. Possible substitutes that continuously put pressure on both Pepsi and Coke include tea, coffee, juices, milk, and hot chocolate. Even though Coca-Cola and Pepsi control nearly 40% of the entire beverage market, the changing health-consciousness of the market could have a serious affect. Of course, both Coca-Cola and Pepsi have already diversified into these markets, allowing them to have further significant market shares and offset any losses incurred due to fluctuations in the market. Consumer buying power also represents a key threat in the industry. The rivalry between Pepsi and Coca-Cola has produce a very slow moving industry in which management must continuously respond to the changing attitudes and demands of their consumers or face losing market share to the competition. Furthermore, consumers can easily switch to other beverages with little cost or consequence. 3.5 Marketing Mix The marketing mix is probably the most crucial stage of the marketing planning process. This is where the marketing tactics for each product are determined. The marketing mix refers to the combination of the four factors which are price, promotion, product, and place that make up the core of a business’s marketing strategy. In this step of the marketing planning process, marketing mix must be designed to satisfy the wants of target markets and achieve the marketing objectives. The most successful businesses have continually monitored and changed their marketing mix due to respective internal and external factors and have monitored the external business environment in order to maximize their marketing mix components. First factor of marketing mix is product. Many Products are physical objects that you can own and take home. But the word product means much more than just physical goods. In marketing, product also refers to services, such as holidays or a movie, where you enjoy the benefits without owning the result of the service. Businesses must think about products on three different levels, which are the core product, the actual product and the augmented product. The core product is what the consumer is actually buying and the benefits it gives. Coca-Cola customers are buying a wide range of soft drinks. The actual product is the parts and features, which deliver the core product. Consumers will buy the Coca-Cola product because of the high standards and high quality of the products. The augmented product is the extra consumer benefits and services provided to customers. Since soft drinks are a consumable good, the augmented level is very limited. But Coca Cola do offer a help line and complaint phone service for customers who are not satisfied with the product or wish to give feedback on the products. Second factor or marketing mix is price. Price is a very important part of the marketing mix as it can affect both the supply and demand for Coca-Cola. The price of Coca-Cola products is one of the most important factors in a customer decision to buy. Price will often be the difference that will push a customer to buy our product over another, as long as most things are fairly similar. For this reason pricing policies need to be designed with consumers and external influences in mind, in order to effectively achieve a stable balance between sales and covering the production costs. Price strategies are important to Coca-Cola because the price determines the amount of sales and profit per unit sold. Businesses have to set a price that is attractive to their customers and provides the business with a good level of profit. Long before a sale was ever made Coca-Cola had developed a forecast of consumer demand at different prices which inevitably determined whether or not the product came on the market, as well as the allocation of adequate money and resources to produce promote and distribute the product. Promotion is the third factor of marketing mix. The promotional mix is the combination of personal selling, advertising, sales promotion and public relations that it uses in its marketing plan. Above the line promotions refers to mainstream media: Advertising through common media such as television, radio, transport, and billboards and in newspapers and magazines. Because most of the target is most likely to be exposed to media such as television, radio and magazines, Coca-Cola has used this as the main form of promotion for extensive range of products. Although advertising is usually very expensive, it is the most effective way of reminding and exposing potential customers to Coca-Cola Products. Coca-Cola also utilizes below the line promotions such as contests, coupons, and free samples. These activities are an effective way of getting people to give your product. The last factor of marketing mix is place. The place refers to distribution of the ways of getting the product to the market. The distribution of products starts with the producer and ends with the consumer. The Coca-Cola Company sells its products to bottling and canning operations, distributors, fountain wholesalers and some fountain retailers. These then distributes them to retail outlets, milk bar and corner stores, restaurants, petrol stations and newsagents. There are two Place strategies which are indirect distribution and intensive distribution. The Coca-Cola Company uses intermediaries in indirect distribution. That is the company does not sell its products directly to its consumers. The Coca-Cola Company uses the intensive distribution strategy. The business’s products are sold in almost every outlet including retail outlets, small shops, restaurants, petrol stations, newsagents, schools, sports and entertainment venues from vending machines. 3.6 Positioning Positioning mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Positioning divided into two which are re-positioning and de-positioning. Re-positioning involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market. De-positioning involves attempting to change the identity of competing products, relative to the identity of your own product, in the collective minds of the target market. Once a business has decided which segments of the market it will compete in, developed a clear picture of its target market and defined its product, the positioning strategy can be developed. Positioning is the process of creating, the image the product holds in the mind of consumers, relative to competing products. Coca-Cola and Franklins both make soft drinks; although Franklins may try to compete they will still be seen as down market from Coca-Cola. Positioning helps customers understand what is unique about the products when compared with the competition. Coca-Cola plan to further create positions that will give their products the greatest advantage in their target markets. Coca-Cola has been positioned based on the process of positioning by direct comparison and have positioned their products to benefit their target market. Most people create an image of a product by comparing it to another product, thus evident through the famous battles between Coca-Cola and Pepsi products. 3.7 Factors that Influencing Consumer Choice When making decisions on products a business must look at factors that influence consumer choice such as psychological factors, Socio cultural factors, Economic factors and Government Factors. Psychological factors such as motivation, perception, lifestyle, personality and self concept, learning, and attitudes influence the consumer’s behavior towards a product and Coca-Cola has addressed this issue by introducing Diet Coke to satisfy different lifestyles. Socio cultural factors such as culture, subculture, socio-economic status, family and reference groups influence the consumer’s behavior towards a product. The family is probably the biggest influence on buying behavior. Marketers also need to focus product design and promotion of both males and females. When planning a marketing strategy, the marketing manager should know which member is the main decision-maker for the product so that promotion can direct at that person. Economic factors such as Disposable income and discretionary income. A person’s economic situation will influence the sorts of products they will buy. Economic situation is determined by a number of factors such as level of income, savings and ability to borrow. The more a person earns the greater their ability to buy goods and services. Coca-Cola has addressed this side of the influence by maintaining a low price on the price of its products. Government Factors such as new regulations, inflation, interest rates all influence consumer spending and choice. Decisions made by the government at all levels will have an effect on the buyer’s behavior. Government policies also influence the level of economic activity which affects consumer’s confidence and ability to borrow. 3.8 Innovation Innovation generally refers to the creation of better or more effective products, processes, technologies, or ideas that are accepted by markets, governments, and society. Innovation differs from invention or renovation in that innovation generally signifies a substantial positive change compared to incremental changes. Coca-Cola has been able to survive and grow in an ever-changing market because of its ability to systematically innovate and deliver new products. In the late 90s the company, typically showing earnings growth of 15-20% per year, turned in three straight years of falling profits. It was apparent that the market was changing and in order to keep up with these changes, Coca-Cola had to move from a single core product to a total beverage company. 3.9 Brand Development Strategy Brand development strategy of Coca-Cola has been far reaching and has managed to remain in the limelight ever since it became a favorite with the non alcoholic drinkers. It has been noticed that brand loyalty is an important factor in maintaining the number one position. It is often hard to say exactly why we buy one company product over another. Companies such as Nike and Adidas spend large amounts of money trying to win consumers away from their competitors who make products that are very similar. The popularity of the brand is often the deciding factor. Over the time Coca-Cola has spent millions of dollars developing and promoting their brand name, resulting in worldwide recognition. ‘Coca-Cola’ is the most recognized trademark, recognized by 94% of the world’s population and is the most widely recognized word after â€Å"OK†. Coca-Cola red and white colors and special writing are all examples of world-wide trademarks. There are a number of branding strategies: Generic brand strategy, Individual brand strategy, Family brand strategy, Manufacturer brand strategy, Private brand strategy and Hybrid brand strategy. Coca-Cola utilizes the Individual brand strategy as Coca-Cola major products are given their own brand names e.g Fanta, Sprite, Coca-Cola etc although they may be presented as different lines they operate under the name of Coca-Cola. 3.10 Implementing, Monitoring and Controlling Implementation is the process of turning plans into actions, and involves all the activities that put the marketing plan to work. Successful implementation depends on how well the business blends its people, organizational structure and company culture into a cohesive program that supports the marketing plan. For its further success, Coca-Cola must impose several key changes. Production needs to be on time and meet the quota demanded from wholesalers. It must also be efficient so as not to build inventory stocks and inventory prices. The marketing needs to be motivated and knowledgeable about the product. The forms of promotion such as advertising must be attracting and enticing to the target market to get the greatest amount of exposure possible for the product. This will ensure the success of the product in the stores. Distribution of the product must be efficient. This problem has already been taken care of with convenient transport routes to commercial areas and transport already being arranged. Monitoring and controlling allows the business to check for variance in the budget and actual. This is important because it allows Coca-Cola to take the necessary actions to meet the marketing objectives. There are three tools Coca-Cola should use to monitor the marketing plan which are Sales Analysis, Market Share Analysis, Marketing Profitability Analysis. The sales analysis breaks down total business sales by market segments to identify strengths and weaknesses in the different areas of sales. Sellers of Coca-Cola products vary from major retail supermarkets to small corner stores. This gives the products maximum exposure to customers at their convenience. Market share analysis compares Coca-Cola business sales performance with that of its competitors. Coca-Cola looks to increase its market share by over 60%. With the changes Coca-Cola is currently undergoing, they aim to regain an iron fist control of the market. Target market various age groups and lifestyles from high school students too universities, and male or female. This analysis looks at the cost side of marketing and the profitability of products, sales territories, market segments and sales people. There are three ratios to monitor marketing profitability; they are market research to sales, advertising to sales and sales representatives to sales. The results of these three tools can help Coca-Cola determine any emerging trends, such as the need for a different product. Comparing these results with actual results gives the business an idea on when to change. 4.0 Market Problems 4.1 Health Problem Coca-Cola is a carbonated soft drink. Since studies indicate â€Å"soda and sweetened drinks are the main source of calories in the American diet†, most nutritionists advise that Coca-Cola and other soft drinks can be harmful if consumed excessively, particularly to young children whose soft drink consumption competes with rather than complements a balanced diet. Studies have shown that regular soft drink users have a lower intake of calcium, magnesium, ascorbic acid, riboflavin, and vitamin A. A common criticism of Coca-Cola based on its allegedly toxic acidity levels has been found to be baseless by researchers; lawsuits based on these notions have been dismissed by several American courts for this reason. Although numerous court cases have been filed against The Coca-Cola Company since the 1920s, alleging that the acidity of the drink is dangerous, no evidence corroborating this claim has been found. Frequent exposure of teeth to acidic drinks increases the risk of tooth damage through dental erosion. This form of tooth decay is unrelated to dental caries. Consume too much of carbonated soft drink will threatening kidney, increase diabetes risk, Increase obesity risk and others diseases that will affect our healthy. The people with diabetes to consume sugar is strictly prohibited because the hormone insulin in the body is not enough, not even able to convert these sugars into the muscle sugar (glycogen). As a result, blood sugar (glucose) will be increased and dangerous. Carbonated drinks rich in calories. Calories that enter the body can increase the risk of obesity. 4.2 Competitors Coca-Cola Company has many competitors in the soft drink industry, such as Pepsi, Sarsi and so on. The main competitor of Coca-Cola Company is Pepsi. Pepsi is clearly a market challenger to market leader Coca-Cola Company. Pepsi’s trendy advertising featuring American pop stars, from Michael Jackson to Britney Spears is clearly geared towards American young consumers. On other hand, Coca-Cola Company‘s approach to the market has traditionally been more wholesome relying â€Å"more heavily on images of happiness and togetherness, tradition, and nationalism.† However Pepsi has made its share of blunders as well. Pepsi Blue, a blue, berry-flavored version, has gone the way of Pepsi soft drink disasters, Crystal Pepsi and Pepsi Clear had been discontinued. Around the world, there are many local brands compete with Coke. In South and Central America Kola Real, known as Big Cola in Mexico, is a growing competitor to Coca-Cola. On the French island of Corsica, Corsica Cola, made by brewers of the local Pietra beer, is a growing competitor to Coca-Cola. In the French region of Brittany, Breizh Cola is available In India, Coca-Cola ranked third behind the leader, Pepsi-Cola, and local drink Thums Up. 4.3 Environmental Impacts In December 1990, Coca-Cola Company announced that they would begin using recycled plastics (PET) in their bottles, but they have not followed through. The technology to make 100% recycled-content plastic bottles has been available in the United States since the U.S. Food and Drug Administration gave its approval in 1994 for food contact applications. Coca-Cola Company is abandoning the decades old practice of packaging its soft drinks in recycled content containers like aluminum cans and glass bottles in favor of non-recycled plastic. Coca-Cola Company no use the PET in their bottles cause the plastic waste is increasing ten times faster than recycling of plastic soda bottles. The packaging chooses by Coca-Cola Company seriously effect health and environmental impacts. Coca-Cola’s plastic soda bottle in particular, stem from extraction of non-renewable resources, energy consumption in manufacturing and in the refining of raw materials and industrial processes used to produce plastics have seriously effect health and environmental impacts. 5.0 Recommendation 5.1 Health Problem Coca-Cola is a carbonated soft drink. As we know that consume too much of the carbonated soft drink will threatening our kidney, increase diabetes risk, increase obesity risk and others diseases. Coca-Cola Company should put more effort on innovation of new product that good for health. Coca-Cola Company can produce sugar free or less sugar Cola-Cola product. Coca-Cola Company has success produce sugar free Coca-Cola product such as Coca-Cola Light. Besides, Coca-Cola also creates Coca-Cola Zero which is low-calorie compare with other Coca-Cola product. Besides, Coca-Cola Company can keep launch low-calorie and no-calorie product. The ingredients use must be in high-quality and can be part of a healthy, balanced diet. Coca-Cola Company can also help consumers manage calorie by introduce smaller packaging sizes in markets to make sure that consumer will no consume too much at one time. In addition, Coca-Cola Company can try to produce isotonic sport drinks that have not produce before. Isotonic sport drinks can reduce the risk of water intoxication by replenishing fluids and electrolytes in a ratio similar to that normally found in the human body. It is good for health. 5.2 Competitors The Coca-Cola Company is the world’s leading soft drink manufacturer. Coca-Cola Company has many competitors in the soft drink industry. The main competitor of Coca-Cola Company is Pepsi. Coca-Cola have difference competitor at difference country. Coca-Cola Company must understand the culture of a country before they launch their product. Coca-Cola Company need to know their product name sounds good or not according to the language and the meaning of their name at the country. If Coca-Cola Company do not know the culture of a country, Coca-Cola Company is hard to defeat the competitor at that country. Besides, Coca-Cola Company can launch a product that has not launched by others competitors before. Coca-Cola Company can try to produce new taste of Coca-Cola soft drink. The creativity of a company is very importance in innovative a new product to defeat their competitors. Coca-Cola can try mix the fruit taste they have not mix before to produce a new product that their competitors have not produce. In addition, Coca-Cola Company can also have a promotion to promote their product. Promotion can be discount promotion, free gift promotion, lucky draw promotion and so on. Most of the consumer like buy goods when have promotion. Coca-Cola can use promotion strategic to defeat their competitors. 5.3 Environmental Impacts In December 1990, Coca-Cola Company announced that they would begin using recycled plastics in their bottles, but they have not followed through. Coca-Cola Company no use the recycle plastic in their bottles cause the plastic waste is increasing ten times faster than recycling of plastic soda bottles and seriously effect health and environment impacts. Coca-Cola Company Should uses the recycle plastic in their bottles to reduce the increasing the plastic waste. Plastic waste can be reducing by recycling the plastic bottle and produce new plastic bottle. If Coca-Cola Company still uses non-recycle plastic in their bottle, the plastic waste will keep increasing and the raw material for producing plastic will decreasing. This will cause lack of material to produce others plastic product. Besides, recycled plastic can reduces all of the associated health and environmental impacts compared to production of non-recycle plastic from raw materials. When Coca-Cola Company use non recycle plastic, extraction of non-renewable resources like oil and gas for the plastics industry occur. Highly energy intensive consumption in manufacturing when production of non-recycle plastic. Furthermore the refining of raw materials and industrial processes used to produce plastics associated materials generate toxic chemicals posing a risk to worker safety and public health. So, Coca-Cola Company should use recycle plastic to solve this problem. 6.0 Conclusion Nowadays, Coca-Cola Company is a very successful beverage company because of their market success factors. The market success factors of Coca-Cola Company are market research, market analysis, selecting target market, SWOT analysis, marketing mix and so on. The Coca-Cola Company faces some market problems such as health effect, competitors and environmental impact. We have suggested Coca-Cola Company solve their health problem by launch sugar free, sugar less, low-calorie and no-calorie product. Coca-Cola Company understands the culture of a country and launches a product that has not launched by others competitors before. Finally, Coca-Cola Company must use recycle plastic in their bottle to solve environmental impact. From the report, we learn the market success factors of Coca-Cola Company and their history. We know about the Coca-Cola Company problems and the ways to solve their problems. 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